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internet marketing

Good search engine standing alone is not enough to sustain and grow your business. To increase your chances of success, you must have an effective action plan.

On-Page Marketing:

Your site’s content, pictures and graphics, customer’s participation & feedback, and an easy-to-navigate layout are keys to keeping visitors on your site. Here are some of the design and content principals we discuss with our customers:

  • Images and graphics must be detailed and inviting. For example, a picture of a product you sell should be large enough to view details, have multiple views, and a clear description
  • Ensure that each product of service sold has a call to action, a reason to click on the “buy” or “call” button
  • Be generous: if you are a service provider, or a consultant, give free useful and actionable advice
  • When appropriate, allow for a space for the vice of the customer. It is very important for your customers to feel that they can make a difference

On-line Marketing:

Web+5 offers a large number of services to promote your business. These include:

  • Copywriting: Our professional copywriters can help craft clear and enticing content for your web site and other online presences.
  • Brand Strategy: Do you need to develop a brand or image online? We can help you develop an image that gets you more business.
  • Email Marketing: We can help you build a mailing list and create irresistible email campaigns, while avoiding the dreaded SPAM sinkholes
  • Pay-Per-Click (PPC): Your PPC, or “sponsored links” appear above or beside the search engine’s organic listings. The Placement of your ad depends on how much you are willing to pay for a visitor to click on your link. Pay per click search engines allow you to get text ad listings and keyword specific coverage in major search engines rapidly, and pay only for the traffic delivered. Pay per click services is an effective way of bringing targeted traffic to your site. For a PPC campaign to be effective you have to have an ad copy that will entice the visitor to go to your site, and you must bid the right amount, no too low or two high.

Web+5 PPC marketing consulting can guide you through this complex process, to produce the best results.